Web Analytics

To know how much traffic your site gets and which parts get more traffic than the others can be vitally important to understand what people are getting out of your site. With a bit of analysis it’s possible to discover that people are using your site in a way that you didn't expect. Once you have a better idea of how people use your site, you can begin working on ironing out any problem areas.

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

There are two categories of web analytics; off-site and on-site web analytics.

Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.

To find out how you could benefit from Website Analytics, contact us now for your free, complimentary Internet Business Analysis.