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About Franchising
About Franchising
A Franchise is the agreement or license between two legally independent parties which gives:
- a person or group of people (franchisee) the right to market a product or service using the trademark or trade name of another business (franchisor)
- the franchisee the right to market a product or service using the operating methods of the franchisor
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the franchisor the obligation to provide these rights to franchisees - the franchisee the obligation to pay the franchisor fees for these rights
Advantages For Franchisees
Quick start
Franchise offers franchisees the advantage of starting up a new business quickly based on a proven trademark and formula of doing business, as opposed to having to build a new business and brand from scratch. A well run franchise would offer a turnkey business: from site selection to lease negotiation, training, mentoring and ongoing support as well as statutory requirements and troubleshooting.
Expansion
With the help of the expertise provided by the franchisors, the franchisees are able to take their franchise business to that level which they wouldn't have been able to without the expert guidance of their franchisors.
Training
Franchisors often offer franchisees significant training, which is not available for free to individuals starting their own business. Although training is not free for franchisees, it is both supported through the traditional franchise fee that the franchisor collects and tailored to the business that is being started.
WSI is the world's leading Internet Services Franchise. To find out more about WSI franchise, ask more info by filling out form below:
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